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As Palm Haven approaches its centennial in 2013, www.palmhaven.info will dust off the archives and bring out some memorable and fascinating looks into the past of this remarkable neighborhood that got its start as its own city!
 Historical documents will appear on this page of the site every month. Stay tuned!

 

 

 

"The Plaza"

     "As a reward for a life of thrift, a woman gained ownership to the spot of land reputed to be the center of the United States. It was well worth her time to search far and wide for a beautiful home design for this enviable location. The center of the United States - the heart of liberty - was deserving of the best. It was unnecessary to say that the home for this location must be rock-ribbed American in architecture.
    
In the process of elimination which was to determine the suitable design, hundreds were cast aside. Exteriors too plain and interiors too stuffy - was there not one home that would prove suitable? At last the book, Aladdin Homes, was consulted. Carefully the pages were turned, here and there was a house that would possibly do, until at last, the home of them all - the one that fulfilled the wishes and hopes of the owners was found. It was the Plaza. It is a thoroughbred bungalow and bungalow architecture is American.

     The very essence of American architecture makes up its attractive lines. The West is portrayed in the beautiful California pergola porch, the East in the interior of the home. The sunny South finds credit in the spacious porch, while the North has loaned the shingled sidewalls representing northern homes in the early days of American history.

     If you are interested in making the Plaza your home, write us for the many interesting details you will need before deciding to build."

The above text is from the Aladdin Homes Co. brochure describing the "Plaza" model home design they sold beginning in 1916. Purchasers could order the plans or the whole kit for assembly. The highly successful Aladdin Homes, based in Bay City, Michigan, was founded by brothers Otto and William Sovereign. Otto, the sales and marketing whiz, devised the "dollar-a-knot" promotion that promised $1 for every knot a customer found in their newly shipped red cedar siding. Of course, lumber men laughed at the promotion since red cedar had no knots but the public bought it. The gimmick worked so well that it was expanded to all of their surfaced products.

"The Plaza" design, Aladdin later conceded, was inspired by one of the best known bungalows in Pasadena. The design also bears a remarkable resemblance in plan and facade to 791 Bird Avenue in Palm Haven. But the Palm Haven bungalow carries the more typical California bungalow characteristics of a lower-pitched roof slope. Aladdin must have had to increase the roof pitch so it would function in colder climes where ice and snow could accumulate. The Palm Haven bungalow may have also been inspired by a Pasadena bungalow but remains true to its Californian architectural roots. As America became enamored with the California bungalow style, "The Plaza" turned out to be Aladdin's most popular and enduring model. Thousands were sold to locations along the east coast, midwest, northwest and into Canada for many years.

This particular Palm Haven bungalow is in remarkably good original condition flaunting its wide eaves and care-free California bungalow air. This can be attributed to its long history remaining in the hands of the same family that originally had it built. For the story of the family that built a Palm Haven bungalow whose style has been echoed across North America, CLICK HERE.

  Copyright 2011 World and Time, Inc.

    If you were watching KNTV in the early 1960s at 9AM weekdays, you would have seen the local live kids show, "Hocus Pocus". The opening and closing scenes can be seen in the video below. The only thing not shot in Palm Haven was the little Hocus Pocus Club House. ***NOTE: This video runs best in Internet Explorer.


And the little fire engine featured in Hocus Pocus continues to run today! The fire department built it in 1959 during down time and it has been used in educational and promotional events ever since. Below it sits in the annual "Christmas In The Park" in downtown San Jose:

If you have any photos or documents regarding Palm Haven and/or its residents, please CLICK HERE as we would be grateful to be able to scan and return them to you but share for others to view.

***
 Support the Palm Haven restoration efforts ...
... and purchase one of these unique pillar models!

Limited supply!
or for more info.

Just over 6" tall with accurately detailed brackets, stucco, urns and lanterns. Even plant material!

This unique keepsake is a small piece of Palm Haven to keep in appreciation for your $60 donation toward improvements.
(Add $10 for shipping/handling when necessary.)

Order your:
Cast-pewter keychains with the original Palm Haven logo engraved on the bottom!

$10 each!

or for more info.
Proceeds go toward improvements in the Historic Conservation Area under the stewardship of the Palm Haven Restoration Committee.


        Introduction

In 1913, real estate developers Eaton, Vestal & Herschbach opened a small "Residence Park" on the southern edge of San Jose, California they called Palm Haven.

"The immediate cause of our putting Palm Haven on the market was the realization that there is an active demand for residence property of the very highest class in San Jose." Said Vestal, "We have made every effort to make Palm Haven a place of pride to us and to the community at large as well as a pleasure to those purchasing from us, whether they buy for a home or for an investment. Palm Haven is destined to occupy a proud position among the well-known residence parks of California."

The San Jose Mercury And Herald (now the San Jose Mercury News) reported after the March 15 opening: "No surer evidence of the upbuilding of San Jose has ever been furnished than the opening of this section which is destined to become the most beautiful and exclusive of the Garden City's unsurpassed park-like districts of residences."

Then, San Jose Mayor Monahan said, "Palm Haven is rightly named. This beautiful row of palm trees shelters the property from the north winds and is a haven in reality as well as in name. The work of the architects is a masterpiece and San Jose could wish for no prettier or more exclusive residence district."

Indeed, Palm Haven managed to attract some of San Jose's leading professionals and politicians to commission architect-specified residences in the neighborhood. Most of those residences remain today as the neighborhood has survived the changes that came with growth in suburbs and the many economic swings that affected San Jose. But the most visible marker of Palm Haven's tenacious claim to its part of San Jose are the great old palm trees that line the streets. The nearly 100 year-old trees stand tall today as though to guard Palm Haven from all peril and comfort those below who rest in their windy whisper.

Palm Haven has garnered a rich history that has earned it numerous historic designations with the City of San Jose and the State of California.

This web site is being developed as a "living" heritage resource for the history of Palm Haven. Unlike a book, this site will contain a variety of collected media that will be presented through a unique interface. As more information is discovered, the historical collection will grow to be the most comprehensive resource on the area's history. The site will not take on an editorial disposition of its history and will include verifiable information unless noted otherwise.

My hope is that you will find the site informative, useful, and maybe even a little entertaining.

- Site master

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